M-shopping

May M-shopping may be the next radical change in the way people look for and purchase products ?

Definitely and the innovations in terms of technology are making this possible. I mean the introduction of high-speed Adsl in mobile thanks to for example "3G-card", will bring a complete change in our everyday's life. Thus, it will contribute to developping shopping through our mobiles. It will again participate to cannabilize stores' market by taking consumers off the stores but meanwhile it will enable people to save much time and probably money since they will be less tempted to buy things they don't need and avoid the bad aspects of shopping: queuing, bringing your packages,...

It will also destroy jobs since stores will outsource on consumers a part of their services; for example the selling of products. Therefore, stores will get rid of some cashier jobs.

Nevertheless, to be successful, they must offer personnalized services to the customers otherwise think they will propably change store easier, but also give them as much information as possible on the products and create community values on products, for examples in order to develop their loyalty.

But as stores have developed real strategies in their stores to make people buy more products they need to. They will have to find new marketing policies to do it. This will propably contribute to increasing competition between stores as I think there will be place for a few ones.