Treat your assets as liabilities

To evolve in business and especially on the web where things change so quickly, firms must always question the way they do business. They can't rest on their laurels otherwise they will be outdated and out of the business; for example Radio France by proposing podcasts on its website has understood that new ways of listening radio have appeared and that it has to propose new offers corresponding to these new uses. So by proposing podcats, it appears like a firm that evolves with its time and this will probably help it to get younger listeners.