Give away as much information as possible

Firms give customers as much information as they can to attract them and sometimes information that have nothing to do with their activities; for example BNP paribas through its specific website, Le Money mag, proposes much practical information to internet users to manage money. Although, the name of BNP Paribas is very discreet on the site, it is obvious that it's a way for BNP Paribas to promote itself as a very generous citizen-firm. Therefore, this action should contribute to attract more clients.