
The economic model of
Google relies on the selling of its technology as a search engine and advertisements on its site.
Its success can be attributed to different things. But in my opinion Google owes its success essentially to its simple design. At the very beginning, there were no visuals and no advertisements unlike other search engines such as
yahoo or
altavista. So this contributed to attracting users and crediting Google with a certain moral code.
Now we can say that people get so used to Google for searching a piece of information that it has changed the way people look for information. Thus including a search engine in applications such as an intranet is now nearly compulsory for a firm if it wants that the employees use it.
It works because Google is the only one that proposes the technology which is based on. It has such a control of this technology that so far nobody has been able to compete with it. So it has succeeded in becoming the reference that provides information on Internet. It is a monopolistic company that in some way has the control on information and tries to keep it. Google plans to reference in its search engine over 15 millions of
books scanned from libraries all over the World in a few of years. So Are there boundaries to Google's expansion ?